Americans are posing in font of the Gogglebox more now than at any time in the past according to new figures.
According to Nielsen’s ‘triplet Screen reputation’, your average US citizen watches over 151 hours of television every month.
The three screen report so named because it incorporates TV, phones and computers, reveals that viewing figures for the fourth quarter of 2008 hit around five hours viewing each day which is at an all time high. In the same quarter 2007 it was 145 hours, so is up a 3.6% amount.
Will it be a flash in the pan? We will find out in the first quarter 2010 report.
There are other factors serving the viewing figures rise such as increasing number of Television sets in inhabits houses. Apparently the average US house has more TV’s than people living in them.
Then of course we have the massive rise in internet tv available on PC’s and nomadic devices including cell phones. Catch up TV and time shifted television courtesy of hardware such as TiVo and other digital recorders. Around 29% of houses have recorders resulting in time watching time shifted tv rose 33% from last year.
In the continuing ‘Internet TV wars’, TV.com’s owner CBS have intimated that they are not happy with Hulu withdrawing TV streams from their website and plan to continue streaming them.
Last week in an unbelike move, Hulu streams were pulled from TV.com and also Boxee’s media center for what was described as ‘contractual obligations’, just nobody knows what that path at this time.
The success is probably down to the fact that Hulu operates severally from its parent companies, however it looks like human posterior the scenes is starting to slash their exercising weight around and stop streaming from anywhere else than Hulu’s main website.
Interestingly, CBS were invited to be part of the Hulu setup from origination but declined the offer.
Stay attuned for the next ‘internet tv wars’ update
electrify TV heavyweight Comcast is planning to launch its own live internet TV service.
Known as ‘OnDemand Online’, the service will be launched later in the year and will be showing premium content from the cable networks.
The service is expected to be a free service for existent Comcast subscribers and the ‘OnDemand Online’ will be pushed as a premium content service, a level above Hulu. However it is quite probable that Hulu will show the same content at a later date. But noone wants to wait, do they?
The announcement comes hot on the heels of the news that Hulu has abstracted its content from TV.com and Boxee ahead(p) to all sorts of conspiracy theories. Has Comcast got anything to do with the content removal? Having its own online TV service to protect, it may not want its hit shows streaming anywhere else but its own website.
Whatever the reasons, an internet TV presence is a smart move as the market is expanding at a eminent rate whilst traditional cable is dwindling at the same time.
But that isn’t guaranteed forever. So Comcast and its peers are smart to do what they can to keep subscribers happy — and to keep as much cable content as possible out of Hulu’s hands.
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21:03, 06.11.2011
Absoltuely first rate and copper-bottomed, gentlemen!