Youtube have taken a give out from deciding which kind of television content to show, and moved on to what kind of advertising to show.
All sorts of experimentation have been going on including overlaid ads at the put up of videos, they have also tested showing ads in-stream and before, during and later videos.
Now YouTube are going in another direction, with user interaction ads. This basically involves lease viewers choose between watching either a long pre roll ad before the video, or commercials shown during the stream.
Product manager of Youtube, Phil Farhi revealed the advertising tests on Monday in a post on YouTubes blog. “We are constantly testing a wide range of options to find the right advertising format for the right content on YouTube, and we think giving users a say in the process helps our efforts,” he said.
He also commented that YouTube plans to run the test for a few months during a small per centum of the full-length videos available on YouTube. YouTube has added several full-length TV series to its site in recent months, ranging from ABC’s Jimmy Kimmel Live to National geographical Channel specials and classic TV shows such as MacGyver and Beverly Hills 90210.
However YouTube let off haven’t begun to generate significant ad revenue from video streaming. Although Google doesn’t detail YouTube revenue and earnings in its financial reports, analysts estimate that YouTube generates anywhere from $90 million to $240 million in annual revenue.
The problem is that they reportedly spend much more than that in server and bandwidth costs.
Carried out in parade using more than 500 US consumers, the findings grounds by revealing what most of us already think. Hulu is the top terror to Big Media companies and not YouTube.
Other interesting findings include:-
Who watches live internet TV?
54% of the participants view online television and movies, the genders and ages are split and plump for males, females and all age ranges. Although surprisingly almost half are oldies over the age of 35. The demographics are very similar to traditional cable tv watchers.
Online viewers in the main watch TV using their PC monitor, followed by 19% that watch on PC connected to TV. Then comes ipod, games consoles and receiving set devices. Online TV viewing is still a supplement to watching tv.
Paying for Content
When it comes to ditching the television set, a surprising one-third of the participants said that they may get rid of the TV altogether and go online full time. Another surprise was that cost was not the most significant reason behind this, but choice was. Only 10% of this group said that cost was the reason.
Where to find Online TV?
When it comes to finding content then Youtube is still king of the hill, but Hulu is lining up to be the number one end. The major networks are also popular and just using Google comes in fourth congeal.
